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Press Release: Comline steering & suspension range to grow by 35%

04 May 2021
  • Major expansion of relevant references in highly-regarded and rigorously tested, steering & suspension range
  • Comline's confidence in European product supported by 3-Year (36,000m) Warranty
  • Brand's investment in trail-blazing Augmented Reality tool enables technicians to explore parts by mobile device in direct product comparison to the vehicles on the ramp.
British aftermarket brand, Comline Auto Parts (Comline), has broken cover with a major expansion of new references in its popular steering & suspension range. This exciting announcement is complemented by a stunning Augmented Reality (AR) campaign under the banner “Your New Reality”, which enables aftermarket customers to get up-close and personal with the brand’s steering & suspension range.
As part of a dedicated focus on steering & suspension, Comline has added a raft of new parts to its already stellar range, with each reference carefully selected to support aftermarket demand here in the UK and Europe. Staying true to its philosophy, Comline has focused on ensuring every new part delivers consistent, reliable product quality with a competitive edge that will benefit aftermarket customers everywhere.

This significant range expansion affirms Comline’s plan to grow its steering & suspension category by 35% in 2021. Chris Pegg, Senior Business Line Manager for steering & suspension at Comline, states; “It is a bold target, but one to which we are entirely committed, and we will make further significant additions to our range in the coming months. These references will cover a variety of popular makes and models in-line with our ‘all makes’ ethos and, notably, focus on the vehicles that matter most to our customers right across Europe.”

These are ambitious plans from Comline that clearly demonstrate the brand’s intent within the steering and suspension market and illustrate its position as a growing force across the UK and wider European aftermarket.

Further evidence of this is the brand’s investment in a cutting-edge AR solution which allows users to truly visualise Comline steering & suspension parts from the comfort of their workshop or office. This stunning digital platform allows motor factors and technicians to view 3D visuals across a range of Comline steering & suspension components to get a first-hand appreciation for the product features and quality on offer. Furthermore, mobile users can go fully AR and augment the part into their environment allowing for direct product comparison and a hugely engaging digital experience.

Whether experiencing the product in 3D, AR, or in reality, Comline customers are sure to appreciate the quality on offer from the latest steering & suspension range. With an array of features combining to deliver world-class performance and a first-time fit, Comline steering & suspension ensures complete piece of mind for the installing technician and motorist alike. Adding the exclamation point to this product confidence is Comline’s 3-year (36,000 mile) warranty which comes on every steering & suspension reference.

Comline recognise the importance of using quality raw materials, components and ancillaries in the repair of this safety critical system, which is why all its steering & suspension parts are subjected to a robust and rigorous testing process. This guarantees that Comline products perform in the most extreme road and weather conditions and can withstand real-world temperatures from -40°C to 120°C.

To deliver the responsive and balanced driving experience, Comline’s stringent testing process includes: -
  • Push/Pull-out load testing
  • Material analysis & testing
  • Fatigue & life cycle testing
  • Rotational torque testing
  • Bonding & hardness testing
  • Chamber testing – 40°C -> 120°C
  • 3 & 4 Axis testing on wishbones, bushes & ball joints
  • Subjected to 900 hours of salt spray testing
Both Motor Factors and workshops can also rely on the Comline range to deliver the parts needed for vehicle’s rolling onto the ramps. Ball joints, control arms, suspension bushes, stabiliser mountings, stabiliser links, tie rods, tie rod ends, top strut mounts, and suspension kits are all available to cover popular European, Japanese, and Korean vehicles.
Furthermore, Comline operates a comprehensive and fast-paced new-to-range development programme which will keep its steering & suspension range tuned to the needs of UK and wider European aftermarket week-after-week, year-after-year. Technicians and motor factors will be pleased to know that Comline is also keeping a close eye on the electric vehicle aftermarket to include these references in range where possible.

With enviable quality, the right range, and a competitive edge, Comline steering and suspension looks set to become the “new reality” for aftermarket businesses here in the UK and right around Europe.

Find out more about Comline's Augmented Reality (C.A.R)
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