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Press Release: Embracing ‘Your New Reality’ with Comline Steering & Suspension

24 June 2021
  • Quality of steering & suspension range is evident on Comline Augmented Reality (C.A.R) 3D tool.
  • Comline Managing Director, Ishan Kamdar records video's demonstrating the full potential of C.A.R.
  • Comline calls for direct feedback on C.A.R technology from it's distributers and the wider market.
Distributors and workshops are both set to benefit from utilising Comline Augmented Reality (C.A.R), according to Comline Auto Parts (Comline) Managing Director, Ishan Kamdar, who believes the quality of the brand’s evolving steering & suspension range is clearly evident when using the cutting-edge 3D tool.
 
To complement Comline’s ambition of increasing its steering & suspension range by a third during 2021, the British brand has introduced the C.A.R platform to assist customers in quickly and accurately locating the correct Comline part. Currently being rolled out for customer testing, this innovative tool, which allows an at-your-fingertip comparison between the outgoing part and the new Comline equivalent, has the potential to save technicians valuable time and money.

In a series of video clips, Comline’s Managing Director, Ishan Kamdar, is bullish about the significance of C.A.R and demonstrates how the features of the digital platform can work in the real-world.

In these videos, Ishan picks up the story by demonstrating a comparison of a control arm for a Mercedes Benz Vito (CCA1414L - pictured) and proceeds to show the full potential of C.A.R: “Users can overlap the Comline part against the original, to exact scale, to check for any unusual ball joints or fittings. They can also click on ‘hotspots’, which will provide technical information, such as any peculiarities with that specific part number, to better understand the part.”

Game-Changing Potential
 
Comline General Manager – Marketing & Communications, Leigh Davies, echoed Ishan’s views and is confident C.A.R will prove to be a real asset to its distributors that sell Comline steering & suspension parts and to those technicians fitting the product daily.

He said: “Our move into augmented reality is an exciting step-forward for the Comline brand and something that will no doubt draw interest to our steering & suspension. However, the real motivation behind this is to deliver something that will truly benefit our customers, and I firmly believe C.A.R can become a real asset to both parts distributors and garage businesses alike – it’s a technology with game-changing potential.”

Market Feedback

With the C.A.R technology platform in place, Comline is looking to the market for direct feedback on the platform. Quoting Ishan Kamdar direct from his video, he said: “We’d love to get your market feedback on Comline Augmented Reality!”

The brand has set-up a dedicated email – [email protected] – where customers can share their thoughts and opinions regarding C.A.R, while there is a dedicated section on Comline’s website: www.comline.uk.com/augmented-reality

Meanwhile, both videos featuring Managing Director, Ishan Kamdar, can be found via the brand’s YouTube channel: Comline Auto Parts

To learn more about Comline’s evolving steering & suspension range, visit https://www.comline.uk.com/products/steering-suspension
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