Bigger and Better! Comline impresses at Automechanika Frankfurt
Comline Auto Parts (Comline) arrived at this year’s Automechanika event in Frankfurt with high expectations having designed and developed its biggest ever exhibition stand. The independent British brand is delighted to announce that Automechanika Frankfurt 2018 has surpassed even its own expectations and declared the show its “best ever”.
The widely revered Automechanika Frankfurt trade fair this year celebrated its 25th anniversary and Comline, a brand with its own 25-year-plus history, commemorated this anniversary with a purpose-built 78m2 exhibition stand. With double the floor space of the 2016 event, the aim was for Comline to be bigger and better for 2018 and to reflect the brand’s growing stature within the European aftermarket.
As one of the fastest growing brands in Europe, Comline has continued to demonstrate sustained growth since exhibiting in Frankfurt back in 2016, emphasised by various awards and accolades, most recently a hat-trick listing in The Sunday Times HSBC International Track 200 for 2018. Heading to Automechanika Frankfurt 2018 the brand aimed to underline this ongoing success by creating an expansive, eye-catching presentation that would engage and excite the assembled global audience.
Comline’s ethos centres around product quality and this was underlined by a dedicated product showcase at the heart of its stand, which enabled visitors to explore and absorb the full range of products on offer. Export General Manager, Harvinder Handa provides more detail:
“At Comline we are very proud of our diverse, multi-category product range and firmly believe in the quality and value we are able to offer to our customers. With our expanded floorplan at this year’s Automechanika Frankfurt, we were able to create a dynamic product showcase and really emphasise the virtues of our range.”
The ability to meet its existing clients and connect with potential new customers is always central to Comline’s presence at Automechanika Frankfurt and 2018 was no exception. Its stand was designed to incorporate both an informal lounge area and more formal meeting rooms where Comline’s representatives entertained and engaged clients throughout the event. Harvinder Handa comments:
“It’s been hugely gratifying to witness the influx of visitors to the Comline stand from all across Europe and further afield. We’ve seen a host of familiar faces but there has also been a significant number of exciting new leads that have the potential to further boost our already stellar export business.”
As Comline heads away from Automechanika Frankfurt 2018 it does so having once again underlined its credentials as one of the fastest growing brands in Europe and having created a platform for further brand and business growth.
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