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Our Brand

Comline: At a Glance

Part of the wider Comline Group, Comline is an independently owned British aftermarket trade brand supplying customers across the globe with a comprehensive and diverse range of replacement parts for European, Japanese & Korean vehicles.
Instantly recognisable from its bold, yellow and blue livery the Comline brand aims to be bold, distinctive and dynamic but, presentation aside, what actually underpins our brand?

Comline was launched with the aftermarket firmly at its core and we continue to focus on meeting the needs of the customers, installing technicians and vehicle owners that trust the brand.

From day one, Comline has stood for consistency, reliability and genuine value for money for the aftermarket but the brand actually operates under four clearly-defined pillars.

Quality is easily said but far more challenging to deliver, which is precisely why 'quality' is the primary pillar of the Comline brand. Our entire operation is geared towards delivering the consistent, reliable quality that we promise and our customers deserve.

From carefully auditing and selecting the right manufacturing partners to extensive quality inspections in our own, in-house Quality Lab, Comline's approach to quality is sustained and meticulous.
Not a budget brand but a value brand - the difference here is significant. Comline is carefully positioned as a value-conscious proposition designed to allow our aftermarket partners, their garage customers and the end users to pay less for their replacement parts.

As a genuine alternative to higher-priced OE brands, Comline seeks to be the value-for-money alternative, providing parts that deliver real 'bang-for-your-buck' and a level of performance and reliability that goes way beyond the price paid.
In the highly competitive, fragmented and crowded world of the aftermarket service is a key point of difference.

Comline is a customer-focused company. The needs and requirements of our direct customers and the technicians that trust Comline parts are at the core of the organisation. We strive to communicate with, and listen to, the market in order to evolve and develop our operations to deliver and maintain a truly first class service.

At the core of this service package is a 230,000 sq.ft warehousing and logistics operation which spans four sites in four countries to effectively and efficiently service the European aftermarket and beyond.
Fuelled by 30 years of experience, Comline is well established as a highly-credible aftermarket brand with a proven track record. We are able to harness this expertise at every level of our operation but, crucially, our customers are also able to benefit from this expertise.

We aim to support the aftermarket with high-quality products developed and manufactured by experts. Each is supplied with competitive pricing, the result of specialised procurement teams, and we further support our aftermarket customer base with sales, product, marketing and customer service expertise.

Expertise is also an unashamed nod to the 250+ people that dedicate their professional lives to Comline on a daily basis. Comline brand expertise is, in part, defined by the collective abilities and experiences of our highly-diverse and dynamic people. If you're reading this and you are interested in becoming one of these people, please visit our careers section.