Comline News: Quality Guaranteed
Comline underlines its quality credentials with the introduction of a new three-year warranty
Comline has announced the introduction of a new three-year, 36,000 miles / 60,000 km warranty. This new warranty will take effect from January 2015 and cover all Comline products with the exception of service items.
Comline has enjoyed a period of sustained and significant growth in recent years owing to a brand promise of high-quality products and genuine value-for-money. The introduction of this new warranty policy further underlines the confidence that Comline has in the quality of its products. Sales and Marketing Director, Malcolm Rosher states:
“Comline is all about providing products that offer consistent, reliable quality. We sell millions of parts to customers across Europe and it’s vitally important that each one lives up to the Comline quality standard. We take this very seriously and our minimal return rates suggest that we are consistently fulfilling our quality promise. The introduction of our new warranty reflects the confidence we have in our product.”
The quality of Comline product is something that the brand is clearly keen to communicate. Recent marketing activity has majored on quality and the brand’s new warranty policy will play its part in conveying Comline’s quality credentials to the marketplace. Going forward, a new warranty stamp will adorn Comline Clutch Kit boxes and there is potential for this to appear on other product packaging in the future. Malcolm Rosher went on to say:
“We want the aftermarket to appreciate the quality that we have to offer. Putting the warranty stamp right there on the box will instantly communicate our quality promise and ensure the confidence we have in our product is also shared by motor factors and mechanics alike.”
To coincide with this new policy Comline is also investing in an all new returns and warranty process. This process will provide greater clarity for customers and ensure more effective monitoring and analysis of all returned items. Malcolm Rosher comments:
“With a range of over 7500 parts it’s essential that we investigate and analyse every single product return. Internally we operate a zero tolerance policy; any product that is deemed faulty by a mechanic will be thoroughly inspected in order to diligently maintain our quality standards.”
With an all-new warranty policy and an ongoing commitment to quality, Comline is further underlining its status as one of the foremost brands in the aftermarket.
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